Privacy policy

General Provisions

This Privacy Policy (hereinafter — “Policy”) describes the procedures for processing personal data and the measures taken to protect such data by Floritale (hereinafter — “Company”, “We”), in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).
This Policy applies to all processing of personal data conducted through the website https://floritale.com and governs the relationship between the Company and the User.

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Key Terms

Personal data — any information relating to an identified or identifiable natural person.
Data processing — any operation performed on personal data (collection, storage, use, transmission, etc.).
Data subject — the individual to whom the personal data relates.
Data controller — Floritale, which determines the purposes and means of processing personal data.
Data processor — a third party processing data on behalf of the controller.
Cookies — small text files saved by your browser when visiting a website.

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Personal Data We Process

We may collect and process the following personal data:
• First and last name
• Contact email address
• Phone number
• Delivery address
• Order-related information
• Anonymous technical data (IP address, cookies, etc.)

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Purpose of Processing

We process personal data for the following purposes:
• Processing and delivering orders
• Communicating with customers
• Sending informational and promotional messages (with user consent)
• Analyzing website usage to improve user experience

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Legal Basis for Processing

We process personal data on the following legal grounds:
• Consent of the data subject (Article 6(1)(a) GDPR)
• Performance of a contract (Article 6(1)(b) GDPR)
• Legitimate interests pursued by the Company (Article 6(1)(f) GDPR)

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Cookies and Analytics

We use cookies for:
• Proper website functionality
• Analyzing user behavior (via Google, Meta, and others)
• Marketing and remarketing purposes

You can disable cookies in your browser settings. However, this may limit the website’s functionality.

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Consent and User Rights

By submitting personal data via the website or placing an order, the User agrees to this Policy.
According to GDPR, data subjects have the following rights:
• Right to access their data
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object
• Right to withdraw consent at any time

To exercise any of these rights, contact us at info@floritale.com

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Data Retention and Security

• Personal data is stored only as long as necessary for the stated purposes
• We implement technical and organizational security measures
• Data access is restricted to authorized personnel only

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Data Sharing and International Transfers

• Data may be shared with third-party services (e.g., delivery services, email platforms) solely for order fulfillment
• When transferring data outside the EEA, we ensure GDPR compliance through mechanisms such as standard contractual clauses

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